1. Guaranteed product specifications and invoices

2. Super fast delivery speed from the logistics network

3. Credit card payment for self-operated products

1. Low price

JD.com has carved out a path in the B2C channel competition for domestic electronic product sales with its low price. It uses low prices or even sacrifices gross profit margins to achieve large-scale sales and thus make profits. In addition, it relies on manufacturer rebates and other subsidies to make profits. This is a profit model for JD.com.

There are two main reasons why JD.com can adopt this low-price competition strategy. One is that it has done a good job in cost control; the other is JD.com's continuous promotional tactics, which grasps the types, brands, and timing of promotional products just right. For example, JD.com often chooses some small-volume, classic and discontinued products, and marks them with "JD.com price" for sale. At the same time, JD.com occasionally chooses some mainstream products for price reduction promotions during the off-season in order to attract attention.

2. Payment methods

Jingdong Mall now offers a variety of payment methods, including cash on delivery, online payment, bank wire transfer, postal remittance and company transfer. Among them, online payment is provided by four third-party payment service providers: Alipay, Tenpay, Huanxun Payment and Wangyin Online. In addition, Jingdong Mall also provides interest-bearing installment payment services for ICBC Peony International Credit Card and Peony Credit Card in Guangzhou.

(1) Online payment:

You can pay through Tenpay, Alipay, Kuaiqian and mobile phone.

(2) Cash on delivery:

Another natural advantage of Jingdong Mall in avoiding risks is that it will only ship after the customer's money is received, without any risk, and all of this is controlled by the information system. Due to the fast sales speed, the supplier's payment period is often kept at around 15 days, while traditional agents are often 100 days or even more.

(3) Installment payment:

3. Delivery methods

JD.com provides consumers with a variety of delivery methods, including express delivery, post office parcels, express mail service (EMS), road transport, and China Railway Express. Delivery in Beijing, Shanghai, and Guangzhou is completed by its own delivery system, and the rest of the area is provided by outsourced logistics companies. In addition, multiple self-pickup points have been set up in Beijing, Guangzhou, and Shanghai to provide self-pickup services to local users. JD.com has set up campus agents in various universities, and university students can place orders for free on campus.