The difference between JD.com’s self-operated store and JD.com’s self-operated store:

1. The difference in identity

In JD.com’s self-operated store, you are not a merchant, but a supplier, and the store is managed and sold by JD.com. Because you provide goods to JD.com for sale, the price of the goods is relatively low, so you can only win by quantity.

In a franchised store, you are the merchant, and you have to find suppliers to provide the goods yourself. You are responsible for all the operations of the store; you can decide the price of the goods by yourself, and you will make more profits.

2. The difference in resources

Because JD.com is responsible for the management of the self-operated store, there will definitely be more support; official resources such as some promotional activities and promotions are basically given priority, and traffic and sales will also be higher.

Specialized stores must optimize according to the requirements of the platform, and then sign up for the event, and then wait for review. Many merchants are competing for the few resource positions, and whether they can get on the list is still a question. They are definitely not as good as self-operated stores in this regard.

3. The difference between delivery and after-sales service

Self-operated stores are delivered and shipped by JD.com, and are responsible for providing after-sales service; if there are quality problems with the goods, they will not cause you trouble, and JD.com is responsible for management; for specialized stores, merchants find express companies to ship the goods themselves, and are responsible for after-sales problems, and JD.com is only responsible for supervision.

4. The difference in reputation

Because self-operated stores appear to buyers to be operated by JD.com itself, and JD.com is such a large platform that it can definitely make buyers feel more trust; while specialized stores have to rely on themselves to accumulate store reputation little by little, and slowly improve buyers' trust. So for two identical products, self-operated stores have more advantages.