Operation mode:

Main business profit: JD.com is a typical e-commerce enterprise. Its model is to integrate upstream and downstream, optimize the supply chain, work hard on commodity costs, and strive for profits through the main business of commodity operation in a pure Internet way;

Light assets, fast turnover: B2C relies on network means to broaden consumption channels. JD.com also uses funds where they are needed, establishing a powerful information system to support the realization of a huge sales scale and efficient operation;

Profit model:

1. Cost control

(1) Online stores save labor costs: JD.com will summarize and calculate the past sales data of specific products, consumers' clicks, tags, paths, browsing times, stay time and hundreds of other parameters according to certain weights to obtain consumption data, thereby saving manpower, material resources and funds to the greatest extent, bringing more and greater profits to JD.com.

(2) Using the Internet platform for marketing: JD.com uses the marketing methods of B2C integrated marketing communication strategy to actively develop diversified sales channels and track sales online.

(3) Saving rent: Since the company uses the online store business model, it only needs the original office address and warehouse, and does not need a physical store. In this way, it can avoid the current high rent that is increasing day by day, thereby reducing the company's capital turnover pressure and making room for the low-price strategy.

2. Earn the difference between the purchase price and the sales price

Based on small profits, the gross profit margin is maintained at around 5%. Provide more value to suppliers and end customers in the industrial chain. Also provide consumers with cheaper and more reliable products by controlling costs.

3. Advertising revenue At present, about 30% of JD.com's profits come from advertising, brand promotions, and first-time special events. So far, nearly 80% of mainstream IT brand manufacturers have started direct cooperation with JD.com. I believe that in the future, JD.com will gain more profits in this regard and will definitely occupy a monopoly on this platform.