1.产品及供应链:首先要自己本身的产品,自己的产品一点要好,俗话说得好,产品决定高度。自己的产品一定要符合大众需求。产品及供应链一定要去沟通完善好,别到时候有客户下单,没有货就会对店铺有很大的影响。
2.主图和详情页:产品主图和详情页的拍摄制作。一定要根据产品优势设计主图和详情吸引消费者点击和转化,这一方面可以前期制作完成以后,后期通过一些店铺的数据进行不断的优化和改善就好了
3.宝贝标题:在产品上架之前,可以适当的通过数据去选取合适的关键词,标题的组成公式(营销词+类目词+产品词+属性词+修饰词)一般标题的长度是(60个字符30个汉字)
4.产品上架:时间卡位,如果产品不是非常突出,建议避开竞争对手最热上架时间,当然,如果要在流量高峰得到最好流量,可以选择在流量高峰期前1小时左右上架,流量高峰分几个时间段:早上9点12点,下午13点17点,晚上20点23点。
5.店铺设计:前期的话店铺的整体风格最好统一,不要太花了,要把自己主要的产品及属性和风格展示出来,要不然给人一种眼花缭乱的感觉,第一印象一点要好。
6.促销活动:当然了,新店开张咱们可以适当的做一些活动去吸引用户和传播,可以自己去对京东的活动去做一些简单的了解,再去结合自身选择适合的活动推广。
7.付费推广:如果咱们的手里比较宽裕的话,可以选择去做一些付费推广,这样可以减少店铺前期没有流量的尴尬,去慢慢度过前期,做一定的铺垫和很多自然搜索拉权重。快车的开发有很多,咱们下去可以详细的再去了解一下。
8.客服及售后服务:要完善一切用户可能所能问到的所有问题,去对客服和售后做一些培训,别用户在下单的时候问的一些问题没有办法得到解决,这样会增大用户得流失率,用户来了咱们留不住,这就是咱们自身的问题了,售后也是问了增加用户的回头率,问店铺长期发展做铺垫。也可以从忠实用户那里得到自己产品或者那里不租,不断的优化作用。
9.免费站外推广:也就是通过第三方渠道去推广你的产品,最简单的,也就是,手机qq,微信,微博,等等这些社交平台或者大型论坛,当然,有时间的话,小型论坛也不要放弃,不要说这个繁琐,没办法的事情,你想要做好,那就要去做这些事情,没人谁的钱是大方刮来的。
现在做京东第三方店铺的竞争压力还是很大的,因为现在很多第三方店铺的运营人员都成长起来了,所以运营技术都是相差不大的,很难拉开较大的差距,所以新手运营一定要提前了解京东店铺运营流程和技巧。
1. Products and supply chain: First of all, you need your own products. Your own products must be good. As the saying goes, products determine your height. Your own products must meet the needs of the public. Products and supply chains must be communicated and improved. Don’t let customers place orders and there be no goods, which will have a great impact on the store.
2. Main picture and detail page: shooting and production of product main pictures and detail pages. It is necessary to design the main picture and details according to the product advantages to attract consumers to click and convert. This aspect can be completed in the early stage, and then continuously optimized and improved through the data of some stores in the later stage.
3. Product title: Before the product is put on the shelf, you can appropriately select appropriate keywords through data. The composition formula of the title (marketing word + category word + product word + attribute word + modifier word) is generally (60 characters 30 Chinese characters)
4. Product listing: Time slot, if the product is not very prominent, it is recommended to avoid the hottest listing time of competitors. Of course, if you want to get the best traffic during the peak traffic, you can choose to put it on the shelf about 1 hour before the peak traffic period. The peak traffic period is divided into several time periods: 9:00-12:00 in the morning, 13:00-17:00 in the afternoon, and 20:00-23:00 in the evening.
5. Store design: In the early stage, the overall style of the store is best unified, don’t spend too much, and show your main products, attributes and styles, otherwise it will give people a dazzling feeling, and the first impression should be a little better.
6. Promotional activities: Of course, we can do some activities to attract users and spread the word when a new store opens. We can do some simple understanding of JD.com's activities and then choose suitable promotion activities based on our own.
7. Paid promotion: If we have more money, we can choose to do some paid promotion, which can reduce the embarrassment of no traffic in the early stage of the store, slowly get through the early stage, do some preparation and a lot of natural search to pull weight. There are many developments of express cars, we can go down and learn more about them in detail.
8. Customer service and after-sales service: We must improve all the questions that users may ask, and do some training for customer service and after-sales. Some questions asked by other users when placing orders cannot be solved, which will increase the user churn rate. We can't keep users when they come, which is our own problem. After-sales service also asks to increase the user's return rate and pave the way for the long-term development of the store. You can also get your own products from loyal users or not rent there, and continuously optimize the effect.
9. Free off-site promotion: that is, to promote your products through third-party channels. The simplest way is to promote QQ, WeChat, Weibo, and other social platforms or large forums. Of course, if you have time, don’t give up on small forums. Don’t say that this is tedious and there is no way. If you want to do it well, you have to do these things. No one’s money is earned generously.
Now the competition pressure of JD.com’s third-party stores is still very high, because many third-party store operators have grown up, so the operation technology is not much different, and it is difficult to open a large gap, so novice operators must understand the JD.com store operation process and skills in advance.
Operation process of Jingdong Store:
The first step is to choose the right product and supply chain: First of all, we need to choose our own products. The first point is that there is indeed a demand that can solve the problem, and there is little competition. For the same type of products, there are already many peers who have been deeply involved for many years. In this case, competition is difficult. Unless our products are indeed differentiated and there is demand, the second is the quality of the product. The brand effect is accumulated over a long period of time. Only when the product is valuable can it gain word of mouth.
The second step is marketing method: The main picture and the details page should highlight the effect of the product, and what we have compared with our peers, because when users generally use search, they have clear needs in their hearts and will compare them on the search page. We must highlight the materials and effects of the products, and then compare our advantages with competing products.
The third step is to choose the title of the product: good keywords make it easier for users to search for products, and it is also convenient for us to optimize the ranking under popular keywords. Before the product is put on the shelf, we can appropriately select appropriate keywords through data. The composition formula of the title (marketing words + category words + product words + attribute words + modifiers) is generally (60 characters and 30 Chinese characters).
The fourth step is store design: the overall style of the store is best unified, not too fancy, and the main products, attributes and styles should be displayed. A good decoration will give customers a completely different feeling, otherwise it will give people a dazzling feeling. The first impression must be good.
1.1) Before entering the settlement process, please register a JD personal user account for settlement-related purposes.
1.2) Enter the JD user center, verify the mobile phone and email address, and the security of the settlement information.
1.3) Enter the business page, click I want to settle in, and enter the settlement process.
2.1) Acknowledge the settlement agreement and check the settlement instructions.
2.2) Enter the information of the store opening contact person so that we can contact you as soon as possible if any problems are encountered during the settlement process.
2.3) Fill in the company information, including business license, organization code and operation information.
3.1) Fill in the store information, including store type, operation category and brand. Submit the relevant qualifications of the company and category brand.
3.2) Select the store name and domain name you wish to use.
4.1) Acknowledge the online service agreement and submit a request for entry.