想提高京东运营能力得从多处入手:
1.根据市场调研结果进行现有市场分析和预测
2.运营手段的规划
3.制定营销、产品、促销、形象等策划方案
4.广告战略的制定与实施
5.数据的监控、挖掘
6.广告投放的管理、广告效果的评估、店铺总数据的分析
7.类目群的公关、资源的争取
8.品牌的建设和推广
9.各种有益于发展的优化方案
10.广告文案与各种平面设计
11.品牌的维护
12.提高客户的粘性、老客户的管理、新客户的培养
13.售后、订单
14.sns、站外引流
15.对类目下其他商家的动态及时反馈等。
If you want to improve JD.com's operational capabilities, you have to start from many aspects:
1. Analyze and forecast the existing market based on market research results
2. Plan operational methods
3. Formulate marketing, product, promotion, image and other planning plans
4. Formulate and implement advertising strategies
5. Monitor and mine data
6. Manage advertising, evaluate advertising effectiveness, and analyze total store data
7. Public relations and resource acquisition for category groups
8. Brand building and promotion
9. Various optimization plans that are beneficial to development
10. Advertising copy and various graphic designs
11. Brand maintenance
12. Improve customer stickiness, manage old customers, and cultivate new customers
13. After-sales, orders
14. SNS, off-site traffic
15. Timely feedback on the dynamics of other merchants in the category, etc.