1. The products are rich and deep. It is also to highlight the focus and professionalism.

2. The products are focused and the theme is clear. Don’t use Uniqlo and Muji as an example. It takes time to become such a big shot. The difficulty of crazy expansion of categories is beyond your imagination.

3. The importance attached to the homepage exceeds the imagination of many viewers. Many people think that related sales come from details, but in fact they come from the homepage. The homepage is also the most important basis for consumers to judge the level of sellers.

4. The level of the page is consistent with the color tone, and the brand tone is obviously one level higher than other peers. The good-looking page is only superficial, and the key is that the exquisite details give consumers strong confidence.

5. The homepage is relatively long. Don’t let consumers click on the secondary pages of each section to have a vague understanding of you. It is necessary to solve the overall cognition of consumers in one step.

6. The details page is relatively long. The purpose is to keep consumers reading for a longer time, convey more emotional and rational selling points, bring in more scenes, and make more comparisons and explanations. Show professionalism and delicacy.

7. The main push is very clear. The main theme and the main items are very clear. Moderate guidance, the purchase decision of other items is completely left to the consumer to decide. It is unlikely that every item has a promotion.

8. The average customer price is about 50% higher than the industry average. The core consumer group pursues quality more than price.

20% of the consumer population contributes to 80% of the transaction volume, not 80% of the consumer population.

9. The promotion theme is concise. There is only one promotion theme for a store. It will not be a big event covering a small event, or a small event covering a small event.

10. The proportion of gold medals and diamonds of store buyers is higher than that of peers, for the same reason as the previous one.

11. The proportion of silent transactions of large sellers is much higher than that of small sellers. The core consumer group is efficient in shopping and is relatively confident. They generally say in their hearts, "With my information collection ability and judgment, I can place an order," or "With my information collection ability and judgment, I still can't make a decision. Then, it's not my problem, it's that this store is unreliable, I have to change to another store." Even if they consult, they will place an order in a few words, and they won't chat with your lovely customer service all the time.

12. There must be an IM consultation module in a more obvious position on the homepage, and it may appear once in the front and back positions. The purpose is to facilitate consumers to initiate consultations at any time.

13. The marketing of old customers of big sellers is very gentle, restrained and forbearing.

14. Big sellers don't necessarily give a lot of gifts, and even if they do, they won't make it clear. If they do, what surprises will they give? Without surprises, what's the point of spreading?

15. Big sellers prefer hard advertising. Hard advertising is the pioneer of traffic and the shaper of brands. Business class is as anxious as hourly workers. Please experience it carefully.

16. The tone and copywriting of the store homepage is a must