京喜事业群主要包含京喜通事业部、京喜事业部、京喜拼拼、京喜快递等业务部门,将围绕京东集团的供应链、物流和技术等核心能力,服务下沉市场。此次,京喜从事业部升级为事业群,也意味着其战略地位的提高。
京喜通事业部由京东零售原新通路事业部升级构成,由京喜事业群负责人郑宏彦兼任该部门负责人,之前郑宏彦曾担任京东零售新通路事业部负责人,并有效落实零售全渠道、下沉市场战略。
此外,京东还新任命李亚龙为京喜事业部负责人,其曾担任京东通讯事业部手机业务一部的总经理,后任CEO特别助理;邵宏杰为京喜拼拼业务部负责人,两人均向郑宏彦汇报。至于 京东物流下属京喜快递事业部,则由陈岩磊担任负责人,承接京喜事业群物流业务的规划、管理和运营职能,打造全新的短链物流网络。
The Jingxi Business Group mainly includes Jingxitong Business Unit, Jingxi Business Unit, Jingxipinpin, Jingxi Express and other business departments, which will serve the sinking market around the core capabilities of JD.com Group such as supply chain, logistics and technology. This time, Jingxi was upgraded from a business unit to a business group, which also means the improvement of its strategic position.
The Jingxitong Business Unit is upgraded from the original New Channel Business Unit of JD.com Retail. Zheng Hongyan, the head of the Jingxi Business Group, is also the head of this department. Zheng Hongyan previously served as the head of the New Channel Business Unit of JD.com Retail and effectively implemented the retail omni-channel and sinking market strategy.
In addition, JD.com also newly appointed Li Yalong as the head of the Jingxi Business Unit. He was the general manager of the mobile phone business of JD.com Communication Business Unit and later served as the special assistant to the CEO; Shao Hongjie is the head of the Jingxipinpin Business Unit, and both report to Zheng Hongyan. As for Jingxi Express Division under JD Logistics, Chen Yanlei will be the head, taking over the planning, management and operation functions of the logistics business of Jingxi Division and building a new short-chain logistics network.