Operation mode:

1. Profit from main business: JD.com is a typical e-commerce enterprise. Its model is to integrate upstream and downstream, optimize the supply chain, work hard on commodity costs, and strive for profits through the main business of commodity operation in a pure Internet way;

2. Light assets and fast turnover: B2C relies on network means to broaden consumption channels. JD.com also uses funds on the cutting edge and establishes a powerful information system to support the realization of a huge sales scale and efficient operation; Profit model: 1. Cost control Online stores save labor costs: JD.com will summarize and calculate hundreds of parameters such as the past sales data of specific commodities, consumer clicks, tags, paths, browsing times, and stay time according to certain weights to obtain consumption data, which will save manpower, material resources and funds to the maximum extent and bring more and greater profits to JD.com. 2. Earn the difference between the purchase price and the sales price Based on small profits, the gross profit margin is maintained at around 5%. Provide more value to suppliers and end customers in the industrial chain. It also provides consumers with cheaper and more reliable products by controlling costs. 3. Advertising revenue At present, about 30% of JD.com's profits come from advertising, brand promotions, first-launch special events and other revenues. Nearly 80% of mainstream IT brand manufacturers have already started direct cooperation with JD.com.