JD.com's business model is centered on e-commerce. By establishing its own e-commerce platform, it provides one-stop services such as product sales, logistics distribution, and payment settlement. JD.com provides a rich selection of products through self-operation and cooperation with third-party merchants, while focusing on quality and after-sales service to meet consumer needs.

JD.com also provides fast and reliable delivery services by establishing its own logistics network. In addition, JD.com is also actively expanding offline physical stores and combining them with online businesses to provide more shopping channels and experiences. JD.com's business model focuses on user experience and brand building, and is committed to becoming the consumer's preferred e-commerce platform.