To operate e-commerce on JD.com, you need to follow the following basic steps:

1. Register a JD.com account: First, you need to register an account on JD.com. If you already have a JD.com account, you can proceed directly to the next step.

2. Enterprise qualification preparation: JD.com platform requires merchants to provide enterprise qualification certificates, including business license, organization code certificate, tax registration certificate, etc. Please ensure that your enterprise qualifications are complete and valid.

3. Open a JD.com store: Log in to JD.com Mall, select Merchant Settlement, and submit relevant information according to the prompts. After waiting for JD.com to review and pass, you can open a JD.com store.

4. Store decoration and layout: Design an attractive store homepage, display product categories, promotional information, etc. Make sure that customers can easily find the products they need.

5. Upload products: Upload your product information to the JD.com store, including product pictures, descriptions, prices, etc. Make sure the product information is accurate and detailed.

6. Optimize search ranking: Improve the search ranking of products by optimizing keywords, improving product reviews, etc., so as to obtain more exposure and traffic.

7. Marketing promotion: Use the promotion tools of the JD platform, such as JD Express and Jingtiaoke, to carry out precise marketing promotion and improve the conversion rate of products.

8. Customer service and after-sales: Provide timely and professional customer service to solve the problems encountered by customers during the shopping process. Establish a complete after-sales service system to improve customer satisfaction.

9. Data analysis and optimization: Regularly analyze store data, such as traffic, conversion rate, customer unit price, etc., find out the problems and optimize them. Continuously improve operation strategies and improve store performance.

10. Maintain compliance: Comply with the rules and regulations of the JD platform to ensure that the store operation is legal and compliant.

To carry out e-commerce operations on JD, you need to pay attention to industry trends, understand consumer needs, and improve operational capabilities to stand out in the fierce market competition. At the same time, pay attention to maintaining good communication with JD officials to obtain relevant resources and support.