JD.com is a B2C comprehensive e-commerce platform, and its core operating model is based on big data analysis and brand building. JD.com establishes a personalized product recommendation system through analysis of user behavior to enhance the user shopping experience.

At the same time, JD.com focuses on brand building, building trust with suppliers and consumers, and establishing self-operated channels and logistics systems through cooperation to improve product quality and logistics efficiency.

JD.com improves user loyalty and shopping frequency through supply chain financial services, group purchase discounts, and other means.

Finally, through logistics collaboration, big data algorithm optimization, etc., it reduces costs and improves competitiveness, becoming one of the domestic e-commerce giants.