JD.com is currently a typical B2B and B2C business model. JD.com is mainly self-operated. The goods sold are assembled by JD.com, which is responsible for the purchase channels and quality control of the goods. The goods are transported in JD.com's logistics warehouse and the entire logistics process until they are delivered to the customers. At the same time, JD.com has also opened up third-party brands, including many self-operated brands, and flagship stores are also allocated. There are also third-party platforms for JD.com's self-operated products, which are responsible for their own sources of goods, logistics and after-sales business models. At present, these three business models coexist.