选品是运营的第一关,可以开发出市场需求的好产品是非常关键的因素。选品时需要做市场分析,以买家的人群画像去作为依据,选对了产品,配合技术去操作店铺,运营就会变得简单很多。
选好产品后供应链需要稳住,如果产品的供货不稳定,那么对产品的转化率来说,问题就会很严重。很多商家因为在市场拿货,前期投入很高的推广费打造成爆款后,因为供应链的问题而造成极大损失。所以这个问题一定要注意。
Product selection is the first step in operations, and being able to develop good products that meet market demand is a critical factor. Market analysis is required when selecting products, based on the buyer's demographic profile. Once the right products are selected and the store is operated with technology, operations will become much simpler.
After selecting the product, the supply chain needs to be stabilized. If the supply of the product is unstable, the conversion rate of the product will be seriously affected. Many merchants have suffered huge losses due to supply chain problems after purchasing products from the market and investing a lot of promotion fees in the early stage to create a hit product. So this issue must be paid attention to.