1. JD.com self-operation

JD.com self-operation is a procurement and sales model suitable for traditional offline merchants. Merchants only need to provide goods and send the goods to JD.com's seven warehouses across the country (Shenyang, Beijing, Xi'an, Shanghai, Wuhan, Chengdu, and Guangzhou). JD.com has the final say on the final price of the goods and what activities to participate in. Merchants do not have the right to operate. Under this model, if you want to do well, you can only rely on the support of JD.com's procurement and sales manager.

2. POP model

The POP platform is divided into four major models: FBP/LBP/SOPL/SOP.

(1) FBP model

FBP JD.com provides merchants with an independent operating background, but JD.com operates everything from warehousing to distribution to customer service. Merchants can enjoy all the services that JD.com's self-operated products can enjoy. (Requires that the goods be prepared in JD.com's warehouse first) Merchants must issue VAT invoices to JD.com - JD.com issues invoices to consumers.

(2) LBP model

FBP JD.com provides merchants with an independent backend, but JD.com operates everything from warehousing to delivery to customer service. Merchants can enjoy all the services that JD.com's own products can enjoy. (Requires to prepare goods in JD.com warehouse first) Merchants must issue VAT invoices to JD.com - JD.com issues invoices to consumers.

(2) LBP model

Merchants also have a very large right to operate. The biggest difference between it and the SOP model is logistics and invoices. LBP JD.com provides merchants with an independent backend, and delivery and customer service are handed over to JD.com. It is required to have orders every day, and the generated orders will be packaged and shipped to JD.com's nearest warehouse, and JD.com will issue invoices to consumers. Under the LBP model, VAT invoices must be issued to JD.com when settling the payment. The VAT invoice is 17%, which is also very costly. There is no need to issue invoices to customers, JD.com will issue them to customers. The biggest advantage of the LBP model is that it can do cash on delivery, so the conversion rate is high. During operation, you can buy hard ads on the JD.com homepage, and it is also convenient to participate in JD.com group purchases. The LBP model is suitable for merchants with high average order value and who want to become big. Its biggest disadvantage is the high cost.

3) SOP model

This model is currently the mainstream model for entering JD.com and is particularly suitable for small and medium-sized sellers. The operating cost under this model is the lowest, mainly the commission and promotion costs. SOP JD.com provides merchants with an independent operating background, which is similar to the Taobao Mall model. Merchants are responsible for all services.

(4) SOPL model

SOPL JD.com provides merchants with an independent operating background. Delivery and customer service are handled by JD.com. It is required to have orders every day, and the generated orders will be packaged and shipped to JD.com's nearest warehouse. Merchants will issue invoices to consumers. In the SOPL model, logistics is exactly the same as the LBP model. The difference is that there is no need to issue a VAT invoice to JD.com for settlement. However, if the customer requires it, an invoice must be issued to the customer. The SOPL model is cheaper than the LBP model. The disadvantage is that it will increase the workload of the merchant's invoice issuer.

3. Jingxi

Jingxi group-buying store refers to a third-party store on JD.com that only does group-buying business; it is affiliated to the Jingxi platform. Group-buying stores and group-buying corporate stores enjoy an ultra-low commission of 0.6%, and enjoy the rights and interests of social traffic empowerment of hundreds of millions of group-buying projects, CPS off-site promotion resources of tens of millions, more than 30 kinds of marketing tools empowerment, exclusive operation docking, exclusive column cultivation and exclusive resource incentives.