What skills do you need to master in Jingdong operation?

1. Preparation for the early stage of operation

1. In the early stage of opening a store, you must first make a good product shooting plan and prepare for product shooting. ;

2. The second is to plan the production plan for product details.

3. Then make a product detail page and the main picture to be used for the product.

4. Finally, you need to set a good product price.

2. Factors affecting conversion rate

1. Product positioning

Customers will come to your store to consume, mainly because the store has the products that customers want, so the ultimate goal of opening a store is to let customers buy products that can satisfy them.

2. Product details page

There are many introductions about the product on the details page, so making a good product details page is one of the most important ways to make customers decide to buy.

3. Customer Service

Good customer service can make customers feel satisfied physically and mentally when they are served by Bei, and a good service quality will also bring buyers a better experience.

3. Page Design

There are three main types of pages in the online store: classification page, store homepage and product page.

Classification page: It mainly plays a guiding role, allowing customers to pay attention to more stores.

Store homepage: It is mainly used for in-store diversion and its image display.

Product page: The product page is a very important part. It is an important channel to increase customers' desire to buy, enhance competitiveness, stimulate consumers' determination to buy, dispel doubts and create secondary consumption.

4. Create a hot item

To create a hot item, many merchants will choose to use these tools to create a hot item:

Jingdong Express CPC, CPM, Alliance, EDM direct investment, etc.; homepage, secondary, and tertiary. JD group buying, brand pictures, flash pictures, ordinary groups, reservation groups, etc.; category activities, category promotions, collection pages, and CRM old customer return visits, etc. As long as the diangpo operates well, Xiaobai can also run a good store.