Common problems that JD.com may encounter in 2023 include logistics and delivery delays, product quality issues, customer complaint handling, increased competitive pressure, and marketing strategy adjustments. Logistics and delivery delays may cause customer dissatisfaction and affect user experience. Product quality issues will trigger pressure on returns and exchanges and after-sales service. Customer complaints need to be resolved promptly and effectively to maintain brand reputation. Faced with fierce market competition, JD.com needs to constantly adjust its marketing strategy to attract more users. Therefore, JD.com needs to strengthen management and adjust strategies in solving these problems to maintain a good operating state.