Shine cross-border e-commerce and Temu have significant differences in many aspects.

First, from the perspective of brand positioning and product areas, Shine cross-border e-commerce may focus more on high-end brand products, focusing on the quality and taste of products. Temu is famous for its group purchases and low-priced products, focusing mainly on relatively low-priced products, and successfully achieving low-price sales of products through centralized procurement and social sharing.

Second, from the perspective of business model and user groups, Shine cross-border e-commerce may focus more on personal shopping experience, personalization and quality, and its user groups may be more inclined to consumers who pursue high-end and personalization. Temu adopts a group purchase model, where users can enjoy lower prices by inviting friends and participating in group purchases. This model is more likely to attract consumers who pay attention to cost-effectiveness and like social shopping.

Finally, from the perspective of the supply chain, Shine cross-border e-commerce may pay more attention to the globalization and efficiency of the supply chain to ensure the quality of goods and the stability of supply. Temu, on the other hand, may focus more on cooperating with suppliers on the Pinduoduo platform to ensure the quality and reliability of goods through auditing and screening.

To sum up, there are obvious differences between Shine Cross-border E-commerce and Temu in terms of brand positioning, product areas, business models, user groups, and supply chains. These differences make the two platforms have their own characteristics in the field of cross-border e-commerce and meet the needs of different consumers. However, whether it is Shine Cross-border E-commerce or Temu, building an efficient supply chain is the key to its success, which helps to ensure the quality of goods, reduce costs and enhance consumer experience.