Operation model: Zero commission self-operation model, the platform controls sales and logistics Temu currently adopts a self-operation model, and the seller is only responsible for supplying and delivering goods to the warehouse. In addition, pricing, sales, marketing, logistics distribution, after-sales and other links are all the responsibility of the platform. From the perspective of profit model, Temu currently does not charge commissions or deposits for merchants, and mainly earns the difference between supply and sales; from the perspective of merchant operation rights, merchants can display brand logos on the product display page, but the platform does not open the backend operation rights to merchants, and the final pricing power of the goods belongs to the platform.

1) Merchant entry: Temu lowers the threshold for opening a store, allowing enterprises or individuals to open a store. Merchants who meet the requirements submit an application and wait for the platform to review the store; merchants who have opened stores on Pinduoduo before can enter with one click. 2) Product selection: Merchants who have passed the review can launch products in the background, and then buyers will select products online. After the product is selected, the merchant needs to send samples for offline review by the platform. 3) Price verification and negotiation: After the sample quality inspection is passed, the platform will verify the price of the product. The seller needs to report the cost price and expected profit of the product. The final pricing power belongs to the platform, and the seller has one opportunity to provide feedback and negotiate.

4) Merchant delivery: The merchant places the first order and ships a small amount. After the platform reviews the first order, the merchant can ship in batches to Pinduoduo's domestic warehouse for advance stocking.

5) Shelf sales: After the platform generates a shopping order, the goods will be uniformly shipped overseas by the Guangzhou warehouse. The platform is responsible for the subsequent fulfillment, delivery, after-sales service and other links.