Export cross-border e-commerce is actually a special platform that allows merchants from all over the world to settle in, publish their own resources on the platform, and then show them to global buyers. Buyers will place orders and ship them after finding the products they need. Its model is essentially the same as that of domestic e-commerce platforms. However, compared with domestic e-commerce platforms, export cross-border e-commerce faces more and wider consumers, and in terms of investment promotion, it is open to global merchants to settle in.

Due to the wide range of export cross-border e-commerce platforms, different regions have different e-commerce platforms. The well-known Amazon, wish, Walmart, etc. belong to North America, while the more famous ones in Southeast Asia are Shopee and Japan's Rakuten Mall. The operation methods of different platforms are very different. Basically, they all follow local customs and consumption habits, and can better integrate into the local market.

In addition, in terms of personnel appointment, the requirements of domestic e-commerce platforms are relatively lower. Export cross-border e-commerce has to face consumers from all over the world, which has certain requirements for staff, and there are many languages. The platform will also have a special customer service team to help sellers understand customer needs.