Yes

After the Shopee store is launched, merchants can choose a single store vertical category or a multi-category model for distribution, but be careful not to turn the store into a grocery store. If the merchant himself is a buyer, and sees that a store has all kinds of products, and it is a mess, clothing, kitchen supplies, 3C, mother and baby, etc., do you want to place an order in this store? Do you think this store is very unprofessional?

The so-called multi-category is also a store with a maximum of two or three. These categories must be related and can match each other. Customers in Southeast Asia like this method because they don’t need to go to other stores to find a match. Here they can fully meet their needs. The convenience of users is greatly improved, so the customer repurchase rate must be very large.

Although there are many categories, there is also a disadvantage. Perhaps among the several products purchased by the customer, some products are shipped quickly, some are shipped slowly, or some products are out of stock, which may extend the merchant’s order delivery, fail to deliver, and the buyer cancels the order, resulting in the merchant’s store deduction.