Ranking of Chinese e-commerce platforms in 2021

1. Tmall

Alexa global website ranking: 3

Tmall once relied on Taobao to rise to the top, focusing more on B2C, and integrating many brands and manufacturers to provide one-stop shopping services for merchants and consumers. In today's world where fakes are rampant, Tmall's slogan of 100% authentic products is the secret to attracting most people's attention. Consumers are no longer just greedy for cheap goods, but gradually turn to focus on shopping quality and experience, which is gradually becoming one of Tmall's advantages.

2. Taobao

Alexa global website ranking: 8

Taobao is still the top B2C e-commerce platform in my country. Although Taobao has been criticized for negative exposure such as fakes and fake orders, Taobao, which meets the consumption needs of many consumers, still has strong vitality in Alibaba's continuous reform.

3. JD.com

Alexa Global Website Ranking: 12

Since officially entering the e-commerce field in 2004, JD.com has achieved a growth rate of more than 200% for seven consecutive years. However, after the Liu Qiangdong incident in the United States in 2018, JD.com's development has been in a dilemma, and its leading position is not solid. However, it has always insisted on operating in a pure e-commerce model and reducing and optimizing the intermediate links. The powerful self-built warehousing and logistics services still make us look forward to it.

Appendix: JD.com-JD Global Shopping Settlement Guide

4. Alibaba

Global Website Ranking: 61

In 1999, Jack Ma founded the 1688 website, which is the predecessor of Alibaba. Now, 1688, as the flagship business of Alibaba Group, is China's leading domestic trade e-commerce platform for small enterprises.

As a subsidiary of Alibaba Group, 1688 represents the interests of enterprises in the CBBS e-commerce system, providing business information and convenient and secure online transactions to tens of millions of buyers and suppliers around the world. It is also a community space for merchants to make friends and interact with each other in real life.

5. Huawei Mall

Global website ranking: 1,992

Huawei Mall (vmall) is a self-operated e-commerce platform under Huawei. It mainly targets end users and provides a series of terminal products and services such as Huawei mobile phones, wireless Internet devices, tablets, accessories, etc.; it is an Internet business platform with the service purpose of creating users' mobile information life.

6. Xiaohongshu

Alexa global website ranking: 2,784

Unlike other e-commerce platforms, Xiaohongshu started from a community. At the beginning, users focused on sharing their overseas shopping experiences in the community. Later, in addition to beauty and personal care, Xiaohongshu also shared information about sports, tourism, home furnishings, travel, hotels, and restaurants, touching on all aspects of consumer experience and lifestyle. Today, the community has become a barrier for Xiaohongshu, and it is also a place that other platforms cannot replicate.

7. NetEase Yanxuan

In April 2016, NetEase Yanxuan was officially launched. NetEase Yanxuan is a self-operated lifestyle and home furnishing brand under NetEase, and it has always adhered to the brand concept of "good life, not so expensive". Adhering to NetEase's consistent rigorous attitude, NetEase Yanxuan has penetrated into all parts of the world and cooperated with the world's best suppliers. At present, NetEase Yanxuan's categories have covered 10 major categories. Starting from exploring consumer needs, customizing on demand, and participating in the control of the entire process of process production, it aims to provide consumers with a high-quality experience of good prices, good products and good services.

8. Vipshop

Alexa Global Website Ranking: 2,680

Founded in 2008, Vipshop pioneered the innovative e-commerce model of "brand name discounts + limited-time rush sales + authentic product guarantee" in China, and continued to deepen the authentic fashion special sale model of "selected brands + deep discounts + limited-time rush sales". Online sales of various famous products such as clothing, shoes and bags, beauty, maternal and child care, and home furnishings. The cumulative number of cooperative brands exceeds 30,000, and the deep cooperation with domestic and foreign brands exceeds 6,000. The professional buyer team of more than 1,000 people combines personal experience, big data and intelligent analysis to accurately recommend high-quality goods to consumers.

9. Meituan.com

Alexa Global Website Ranking: 566

Meituan is a group buying website that occupies more than 50% of the group buying market, and its turnover has been growing rapidly. Meituan is the first group buying website in China to build a large customer service center. With the rapid growth of sales, whether the customer service phone can be connected has become a very important factor in the consumer experience. Meituan's refund policy for expired products is a global first, and even Groupon, the originator of group buying websites, has not yet achieved this. Meituan has launched a "Group Buying Worry-Free" after-sales service plan, which includes: unconditional refund if the product is not consumed within seven days of purchase, free order if the product is not satisfied with the consumption, and one-click refund if the product is expired.

10. Pinduoduo

Alexa global website ranking: 3,687

Pinduoduo is a third-party social e-commerce platform focusing on group buying. It was established in September 2015. Users can buy high-quality products at a lower price by initiating group buying with friends, family, neighbors, etc. It aims to gather the power of more people, buy better things at a lower price, and experience more benefits and fun. The social concept formed through communication and sharing has formed Pinduoduo's unique new social e-commerce thinking. Pinduoduo's massive "10 billion subsidies" campaign has attracted a lot of attention.