1.站内广告,这个是平台的非常有效的利器,基于垃圾流少,恶点击少的特点,并且为很多卖家所采用。站内广告以手动跟自动两种,分别展示在结果页和产品页,而且为店带来不少的有效流量,这部分流量也一样是不可忽视的重要来源。
2.活动推广,目前在官方,推广有两种方式: 根据最近产品畅销趋势和搜索的变化,决定这次推广的产品。而且在首页为这个产品做个宣传,在用户点击的时候,就能看到网上所有的该产品。还有这种活动是不需要报名,亚会选择合适的商品展示给顾客。 平台里面组织的活动,有主题,有要求,应该向所有符合条件的发出邀请,至于参不参加在自决定!不过没受邀的,就不能参加了。目前还有类是通过客户经理去申请报名,还能参加促销的活动。
1. In-site advertising. This is a very effective tool for the platform. It is based on the characteristics of less spam and fewer malicious clicks, and is adopted by many sellers. In-site advertising is manual and automatic, and is displayed on the results page and product page respectively. It also brings a lot of effective traffic to the store, and this part of traffic is also an important source that cannot be ignored.
2. Event promotion. Currently, there are two ways to promote it on the official website: According to the recent product sales trends and changes in searches, decide the products to be promoted this time. And promote this product on the homepage. When users click, they can see all the products on the Internet. There is also this kind of activity that does not require registration. Amazon will select suitable products to display to customers. The activities organized in the platform have themes and requirements. Invitations should be sent to all eligible people. As for whether to participate or not, it is up to you to decide! However, those who are not invited cannot participate. At present, there are also categories that can apply for registration through account managers and participate in promotional activities.