1. Different business models

Amazon: network platform + supply chain + warehousing;

Taobao: network platform.

Correspondingly, Amazon is equivalent to a large supermarket in real life, where only merchants can enter, that is, B2C, while Taobao is a large market, where most transactions are between individuals, that is, C2C.

2. Different target customers

Amazon: personalized services, belonging to the mid-to-high-end market;

Taobao: popular services, belonging to the mid-to-low-end market.

3. Different profit models

Amazon: lower supply chain and warehousing costs, earn low profits;

Taobao: advertising display, advertising search, value-added services, etc.

In summary, the difference between Amazon and Taobao is the difference between B2C and C2C. I personally think that C2C has huge room for development in China (based on China's current basic national conditions), so Tmall, JD.com, Suning, Vipshop, etc. have risen in a short period of time.