The main differences between the two are as follows:

1. Different business models Amazon: network platform + supply chain + warehousing; Taobao: network platform. Correspondingly, Amazon is equivalent to a large supermarket in real life, where only merchants can enter, that is, B2C, while Taobao is a large market, where most transactions are between individuals, that is, C2C

2. Different target customers Amazon: personalized services, belonging to the mid-to-high-end market; Taobao: popular services, belonging to the mid-to-low-end market.

3. Different profit models Amazon: lower supply chain and warehousing costs, earning low profits; Taobao: advertising display, advertising search, value-added services, etc.