推荐一款免费的跨境电商应用,小老板亚马逊订单管理应用(www.littleboss.com),里面有一个“二次营销”功能,这个功能很好,可以自动把店铺里的其他产品再次推送给已下单的客户。我一般会在客户下好单后,就开始给客户发邮件,让已下单的客户感受到更为周到的服务。比如发好货就发一封“已发货提醒”的Email;包裹到达以后,就发“到达代取提醒”Email;用户已签收就发“已签收求好评提醒”;包裹如果被退回或有其他问题,就发一封“异常包裹退回提醒”的邮件。不要小看这个小细节,发邮件本身就可以体现客服的专业程度,而在此时再次曝光自己店铺的产品,还可以提升销量。因为毕竟是已下单的客户,所以对店铺就有一种信赖程度了,这个时候再推送一些客户可能会喜欢的东西,或者相关的商品,很有可能会增加复购率。
I recommend a free cross-border e-commerce application, the Little Boss Amazon Order Management Application (www.littleboss.com), which has a "secondary marketing" function. This function is very good and can automatically push other products in the store to customers who have placed orders. I usually start sending emails to customers after they place an order, so that customers who have placed orders can feel more thoughtful service. For example, after the goods are shipped, I will send an "shipped reminder" email; after the package arrives, I will send an "arrival pickup reminder" email; if the user has signed for it, I will send a "signed for good reviews reminder"; if the package is returned or has other problems, I will send an "abnormal package return reminder" email. Don't underestimate this small detail. Sending an email itself can reflect the professionalism of the customer service, and exposing the products of your own store again at this time can also increase sales. After all, they are customers who have placed an order, so they have a certain degree of trust in the store. At this time, pushing some things that customers may like, or related products, is likely to increase the repurchase rate.