How much of the product cost does Amazon advertising usually account for?
亚马逊广告占总销售的10%左右是比较合适的。
原因是亚马逊广告虽然可以提升产品的曝光率，但也需要一定的投入成本。
如果广告投入过高，将会使得产品的利润降低甚至产生亏损。
同时，广告投入也要考虑到市场的需求和竞争情况，如果市场需求较少但是广告投入较高，那么可能无法获得足够的收益。
因此，亚马逊广告占总销售10%左右比较合适，既能提升曝光率，又能保证产品的利润和市场需求的平衡。
在决定广告投入的时候，还需要考虑到产品的价值和定位，以及不同市场的需求情况，综合评估后再做决定。
同时，可以采用数据分析和监控，及时调整广告投入策略，以适应市场的变化。
Professional answer
It is more appropriate for Amazon advertising to account for about 10% of total sales.
The reason is that although Amazon advertising can increase the exposure of products, it also requires a certain investment cost.
If the advertising investment is too high, the profit of the product will be reduced or even loss will occur.
At the same time, advertising investment must also take into account market demand and competition. If the market demand is small but the advertising investment is high, then sufficient benefits may not be obtained.
Therefore, it is more appropriate for Amazon advertising to account for about 10% of total sales, which can not only increase exposure, but also ensure the balance between product profits and market demand.
When deciding on advertising investment, it is also necessary to consider the value and positioning of the product, as well as the demand in different markets, and make a decision after comprehensive evaluation.
At the same time, data analysis and monitoring can be used to adjust advertising investment strategies in a timely manner to adapt to market changes.
If you want to make a profit on Amazon, you must always pay attention to the proportion of advertising expenses. Generally speaking, advertising expenses account for 15% of product sales. This is considered qualified.
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