亚马逊A/B测试又称拆分测试或分组测试,其重点是识别成功的产品内容和定价,这是一种帮助卖家了解如何提高转换率的方式。通过测试不同的产品listing,就可以了解如何利用客户基础的输入成功地销售产品。
Amazon A/B testing, also known as split testing or group testing, focuses on identifying successful product content and pricing. This is a way to help sellers understand how to increase conversion rates. By testing different product listings, you can understand how to successfully sell products using input from your customer base.
AB evaluation is generally a common research method. Prepare two different presentation methods for the same content to see which one is more popular and convenient for decision-making reference