亚马逊广告点击转化率一般是9.87%左右,一般来说,价格越贵的产品(100美元以上),转化率普遍越低,因为人们在购买之前会反复比价,毕竟不是那种便宜随便买买的产品。
The general click-through conversion rate of Amazon ads is about 9.87%. Generally speaking, the more expensive the product (over $100), the lower the conversion rate, because people will compare prices repeatedly before buying. After all, it is not the kind of product that can be bought casually at a low price.