Amazon's click-through conversion rate (CTR) varies depending on the product category and competitive environment, and is usually between 1-5%. This means that for every 100 clicks, only 1-5 will be converted into actual sales. Therefore, it is very important to increase the conversion rate, which can be achieved by optimizing product listings, images and descriptions, providing discounts and promotions, and optimizing the checkout process. In addition, by understanding the behavior of your target audience and competitors, you can further increase your conversion rate.