The calculation method of Amazon keyword industry conversion rate will vary depending on the specific situation.

Here are some common calculation methods:

Method 1: Calculate through relevant data from Amazon Seller Center

The basic formula for Amazon conversion rate is: Conversion rate = (total number of orders) ÷ (total number of visits to product listings).

The specific steps are as follows:

1. Navigate to "Reports" and then click "Business Reports";

2. Check sales and traffic;

3. Find "Order Item Session Percentage", and the corresponding value is the conversion rate.

Here, "Order Item Session Percentage" means "the ratio between the sales volume of the product and the number of visits to potential buyers."

Method 2: Conversion rate calculation for Amazon advertising (PPC)

If you want to know the conversion rate of keywords in Amazon PPC advertising, you can follow the steps below:

1. Expand the report drop-down menu from the Seller Center homepage and click "Advertising Reports";

2. On this page, you can view the latest advertising reports compiled and uploaded by Amazon. Click the "Download" button to download the report in Excel file format, or create a custom report by clicking the "Create Report" button;

3. Find the relevant column from the downloaded report, which will provide you with the conversion rate data for all the target keywords you specify.

Amazon calculates this conversion rate formula as follows: Conversion rate = (number of orders ÷ number of clicks) × 100%

It should be noted that "sessions" here will be replaced with "clicks" because PPC activities are based on clicks/views. Sellers pay for each click, so clicks must be used to calculate the conversion rate of Amazon advertising activities.

In addition, you can also use Amazon Business Opportunity Detector to calculate the conversion rate of keywords. The specific steps are as follows:

1. Enter the business opportunity detector and enter the keyword to search, you can get the search volume, 180-day search trend, the most clicked products, average price, average sales volume, return rate and other information;

2. Click the download button to get the table of the detailed product tab, then go to the search term page, click the download button again to get the table of the detailed search term tab;

3. Perform data processing and merge the useful data in the two tables into one table;

4. Through calculation, we know the market share occupied by this part of the products, and use these data for analysis. Click volume = total click volume of the market segment × click share (past 360 days), single volume = search volume (past 360 days) × search conversion rate (past 360 days);

5. After a simple calculation, we finally get the keyword conversion rate.

In actual applications, different conversion goals and behaviors may require targeted definition and calculation of conversion rates. At the same time, Amazon's algorithms and reports may change. It is recommended to pay close attention to the latest information and guidelines of Amazon Seller Center to obtain the most accurate conversion rate calculation method.

At the same time, the conversion rate of keywords is not fixed. It will be affected by many factors, such as the relevance of the product ⚫