To apply for an Amazon brand, you first need to register a merchant account, and then fill in relevant information on the brand registration page, including brand name, trademark registration certificate and other information.

Amazon will review the application. After the review is passed, the merchant can set up his own brand page on Amazon, display his products, and enjoy services such as brand protection.

Applying for a brand can increase the popularity and credibility of the product, which is beneficial to the merchant's sales and brand building on Amazon.