Amazon Boutique and General Merchandise are two different sales methods. The difference between them is:

The sources of goods are different. Amazon Boutique is a high-quality product sold directly to consumers by Amazon. It is usually selected, purchased, standardized and packaged by Amazon to ensure its quality and brand. General Merchandise is uploaded and sold by third-party sellers. Amazon only provides support services such as sales platform and logistics.

The selling price and profit are different. The selling price of Amazon Boutique is usually higher, but its profit is also higher accordingly, because they are sold by Amazon itself. Amazon can increase its profit by directly controlling the selling price and sales channels. The selling price and profit of general merchandise are determined by third-party sellers. Amazon's profit only comes from the charges for sales platform and logistics services.

The quality and service are different. The quality and service of Amazon Boutique are usually directly guaranteed by Amazon, such as quality assurance and after-sales service. The quality and service of general merchandise are the responsibility of third-party sellers. Amazon only provides platform services and a certain degree of guarantee.

In general, Amazon boutique and mass merchandising are two different sales methods, each with its own advantages and disadvantages. Consumers can make choices based on their needs and budget when purchasing.