Step 1: Focus on the refined operation of single products, carefully polish the single products, and make them a hit and hot-selling product. The refined operation product has a relatively small number of new products. If it is a general product, it will take thousands or tens of thousands of new products. If it is a selected product, it may be dozens or hundreds. Sellers can give their own store categories to explore more products in this category with relatively small competition, high popularity, and greater growth potential;

Step 2: Pay attention to products with relatively ideal performance in the ranking of major product categories. According to this path, continue to explore new products in its subcategories, as well as products with good rankings, short shelf time, and fast sales growth in each subcategory; conduct data analysis on the product. After analysis, this product may be liked by most people, instead of uploading a product and not knowing whether anyone will buy it. The product summarized by the analysis has a higher chance of becoming a hit. It is not about attracting customers aimlessly by using a large number of SKUs. In the distribution model, maybe 1 out of 100 people like the product, but in the refined operation, about 50 out of 100 people like it.

The third step: Refined operation is to prepare to carve out this product with great care. Sellers should select products that are suitable for their own store operations and focus on analyzing them. The analysis method is to use EXCEL spreadsheets to compare the data performance of the selected products on the platform with the products that the sellers are interested in and that rank well on Amazon, mainly including the product's listing time, number of reviews, future sales estimates, prices, daily ranking changes, etc. Then, from this self-made EXCEL spreadsheet, select the best from the best and analyze the excellent products with a certain purchase volume and low competition.