Four strategies for building e-commerce links:

1. Influencer marketing

Operating on an influential platform where other online influencers can comment on the seller's products is one of the easiest ways to gain exposure.

If sellers don't want to do the extension themselves, they can hire an agency that specializes in link building or work with online influencers.

Clever is a popular marketing platform. They have a dedicated back-end system that allows sellers to choose the type of online influencers they want.

The extension of influence mainly involves the following steps:

Determine the target audience and find online influencers with the same audience

Contact each influencer and cooperate with the interested influencers

Always follow the guidelines of the Federal Trade Commission (FTC)

Evaluate the success of influencer marketing.

2. Review sites

Review sites can usually bring more exposure to e-commerce sites.

There are two types of review sites:

One is a content review site like TechCrunch. The other is a user-generated content review site, such as Yelp or TripAdvisor.

Sites in any format, such as Wirecutter, Product Hunt, or TrustPilot, can help generate referral traffic, increase brand credibility, and customer loyalty.

In addition, sellers can use link tools such as Screaming Frog to find external links to competitor websites. Sellers can then contact these external websites to recommend their products as alternatives.

3. Establish partnerships with other businesses in the industry

If other retailers in your industry do not directly compete with the products you sell, consider establishing cross-promotional partnerships with them.

For example, Life Time Fitness is an elite national chain of gyms in the United States. On their website and online store, Life Time offers special discounts and offers for products related to its industry but not competing, such as energy bars or restaurant gift cards.

4. Build relevant internal links

The above strategies are mainly related to external link building, but sellers’ internal link building should not be ignored.

Amazon is a leader in website internal links. Their “customers who bought this also bought” widget not only displays related products, but also uses examples of past customer purchases to convince customers to buy related products.

Adding related product widgets to the pages of e-commerce websites can make consumers consider buying other products, thereby increasing the average purchase rate. Sellers can also use Google Analytics data to see which products are selling well so that sellers know what content to recommend.