The main reason is that the main group of people who buy ECCO shoes abroad and the major consumers of ECCO shoes in China are almost completely different groups of people.

Amazon ECCO shoes are cheaper because ECCO's original intention was to position them as a pair of casual shoes for young people, emphasizing comfort, durability and classic style.

The positioning and instilled concept of ECCO shoes in China is good shoes and high-end. From the location of the store and the way of publicity in China, it is a high-end shoe, so the price is expensive.