亚马逊鞋子类目对于新手卖家来说可能并不容易做。
首先,鞋子的退货率可能高达50%,而且退货的鞋子状态不一,有的客户会好好打包退回,有的则不会,这导致一些退回的鞋子无法进行二次销售,增加了卖家的成本。
其次,鞋子和服装的尺码和款式多样,一个款式至少可能有三个颜色和五个尺码,这意味着一条listing可能有至少15个SKU,对于新手卖家来说,管理这些SKU可能是一个挑战。
此外,新手卖家可能没有自己的设计,而衣服上的图案或款式也可能涉及侵权问题。因此,对于新卖家和小卖家来说,建议绕开鞋服类目,选择其他品类进行尝试。
The shoe category on Amazon may not be easy for novice sellers.
First, the return rate of shoes may be as high as 50%, and the returned shoes are in different states. Some customers will pack them well for return, while others will not. This results in some returned shoes being unable to be resold, increasing the seller's costs.
Second, shoes and clothing come in a variety of sizes and styles. A style may have at least three colors and five sizes, which means that a listing may have at least 15 SKUs. For novice sellers, managing these SKUs may be a challenge.
In addition, novice sellers may not have their own designs, and the patterns or styles on the clothes may also involve infringement issues. Therefore, for new and small sellers, it is recommended to bypass the shoe and clothing category and try other categories.