Now, is cross-border e-commerce a red ocean or a blue ocean?

At the beginning, cross-border e-commerce was done by sellers from Shenzhen, including people from Shanxi who went to Shenzhen to start a business. They started from scratch and ended up with a net worth of over 100 million yuan. At that time, they made a lot of money by relying on the massive distribution model. As long as you were doing Amazon, you could just lie down and count numbers.

As the number of sellers on the platform increases and the platform scale is upgraded and expanded, those who relied on large-scale distribution and exploiting platform loopholes will be eliminated.

Now, if you want to do well on Amazon, you need a complete supply chain and differentiated product selection and operation.

In summary, Amazon is neither a red ocean nor a blue ocean, but it is indeed a major trend. As long as you work hard and find the right method, it is also a good project for you!