在选择Shopee广告关键词时,需要考虑与产品相关的高频词汇,包括品牌词、产品特点、功能、优惠等,同时也需要根据目标用户的搜索习惯和需求来选择关键词。此外,需要关注竞争对手的关键词,避免出现重复和低效的投放。最重要的是,要不断优化和调整关键词,以提高广告的转化率和ROI。
When choosing keywords for Shopee advertising, you need to consider high-frequency words related to the product, including brand words, product features, functions, discounts, etc. You also need to choose keywords based on the search habits and needs of target users. In addition, you need to pay attention to your competitors' keywords to avoid duplication and inefficient delivery. Most importantly, you need to continuously optimize and adjust keywords to improve the conversion rate and ROI of your ads.