Are there risks in Amazon direct reviews?
1. 直评存在时间不长，随时有被删的可能。
亚马逊近年来对于直评的删除率不断提高了，所以直评存在的时间可能长也可能短，也有可能随时被删，直评存在时可以去提高产品转换率。
2. 直评不要太多，容易被限制上评。
虽然直评的获取相对其他测评方法来说更容易些，但是在上直评之前卖家还是要了解到直评的风险。当前最要紧的即是尽量减少直评基数，按照亚马逊规则留评，避免撞在枪口上。
3. 直评适合小号或一直没有起色的账号做
因为直评被删的风险还是蛮大的，所以，如果卖家想要通过刷直评来提高review星级和权重，非要留直评的话，可以先采用小号试探是否存有直评风险，不要一上来就给主号大量上直评。
Professional answer
1. Direct reviews don’t last long and may be deleted at any time.
Amazon has been increasing its deletion rate for direct reviews in recent years, so direct reviews may last longer or shorter, and may be deleted at any time. Direct reviews can help improve product conversion rates.
2. Don’t have too many direct reviews, as they are easily restricted from posting reviews.
Although it is easier to obtain direct reviews than other evaluation methods, sellers should still understand the risks of direct reviews before posting them. The most important thing at present is to minimize the number of direct reviews, follow Amazon’s rules to leave reviews, and avoid being caught in the crossfire.
3. Direct reviews are suitable for small accounts or accounts that have not been doing well.
Because the risk of direct reviews being deleted is still quite high, if sellers want to increase the review star rating and weight by posting direct reviews, if they have to leave direct reviews, they can first use small accounts to test whether there are risks of direct reviews, and don’t post a large number of direct reviews to the main account right away.
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