Whether it is reliable to open a store on Amazon for free should be considered comprehensively. First of all, opening a store for free is indeed a policy launched by Amazon, and many merchants have successfully opened stores in this way. However, in actual operation, it is necessary to operate in accordance with the platform rules, such as sellers have to pay personal user fees to Amazon, pay deposits, and ship on time.

In addition, running an Amazon store well requires considering product quality, credibility, customer service quality, etc., which require merchants to invest time and energy persistently. Therefore, if you are ready to do it well, opening a store on Amazon for free is feasible.