亚马逊的产品利润计算涵盖了多个因素,其中包括销售收入、成本、费用以及汇率等。
以下是亚马逊产品利润的详细计算公式和说明:
1. **单个产品毛利润**:
- 毛利润 = (单个产品销售额 - 配送费 - 平台佣金费) * 汇率 - 单个产品头程费用 - 产品成本 - 产品包装 - 产品国内运费 - 其他费用
2. **总利润计算**:
- 总利润 = (销售收入 - 广告费 - 仓储费 ± 亚马逊费用调整) * 汇率 - 已售出产品总成本 - 已售出产品物流成本
3. **更详细的收入和支出核算**:
- **收入项**:销售额 + 退款 + 其他收入 + 赔偿收入
- **支出项**:采购成本、到库成本、配送费、销售佣金、税金、销售推广费、仓储费、其他费用等。其中,每个大类下还包含许多细项支出,例如广告费、秒杀费、月度仓储费、长期仓储费、库存移除处理费等
4. **FBM利润计算**(Fulfillment by Merchant,即由卖家自行发货):
- FBM利润 = 售价 - 产品采购成本 - 国内物流运费 - 产品国际物流运费 - 亚马逊佣金
Amazon's product profit calculation covers multiple factors, including sales revenue, costs, fees, and exchange rates.
The following is the detailed calculation formula and explanation of Amazon product profits:
1. **Gross profit of a single product**:
- Gross profit = (single product sales - delivery fee - platform commission fee) * exchange rate - single product first-mile fee - product cost - product packaging - domestic shipping fee of product - other fees
2. **Total profit calculation**:
- Total profit = (sales revenue - advertising fees - storage fees ± Amazon fee adjustment) * exchange rate - total cost of products sold - logistics cost of products sold
3. **More detailed income and expenditure accounting**:
- **Income items**: sales + refunds + other income + compensation income
- **Expenditure items**: procurement cost, warehousing cost, delivery fee, sales commission, tax, sales promotion fee, storage fee, other expenses, etc. Each major category also includes many detailed expenses, such as advertising fees, flash sale fees, monthly storage fees, long-term storage fees, inventory removal fees, etc.
4. **FBM profit calculation** (Fulfillment by Merchant, that is, the seller ships the goods by himself):
- FBM profit = selling price - product procurement cost - domestic logistics shipping fee - product international logistics shipping fee - Amazon commission