The first three months of a new product on Amazon is a critical period for product promotion. Sellers need to make full use of this period to operate and promote in order to attract traffic, increase conversion rates and stabilize rankings.

Here are some key actions and suggestions:

First, before the product is launched, sufficient preparation is required. This includes ensuring that the product packaging, instructions and accessories are complete, while also conducting keyword research on the product and creating a high-quality listing. A high-quality listing is the key to successful sales, so special attention should be paid to the optimization of titles, descriptions and keywords so that potential buyers can find and understand your product more easily14.

Second, in the first month after the new product is launched, the main goal is to attract traffic and open up traffic entrances to ensure that orders can be placed every day. You can attract buyers through Amazon's internal promotional discounts (such as membership discounts and coupons), while using off-site traffic diversion methods to increase conversion rates.

It is also crucial to ensure that the listing is optimized and perfect to avoid wasting exposure and traffic for new products.

In the second month, the goal is to increase conversion rate and increase positive reviews. This can be achieved by optimizing product descriptions, providing quality customer service, and encouraging buyers to leave reviews.

Using Amazon's advertising tools for precise delivery is also an effective way to increase conversion rate.

Finally, in the third month, the main goal is to stabilize rankings and ensure daily natural orders. To achieve this goal, it is necessary to continuously optimize listings while paying attention to competitors' dynamics to ensure that your products maintain their advantages in the competition.

Establishing a stable supply chain and inventory management system is also key to ensuring stable sales.

In addition to the above specific action suggestions, sellers also need to pay close attention to sales data and customer feedback throughout the new product period in order to adjust their operating strategies in a timely manner.

Using third-party tools to integrate and analyze data can help sellers better understand market trends and competitive situations, so as to make more informed decisions.

In summary, Amazon's new products require sellers to conduct comprehensive operations and promotions in many aspects in the first three months, including product preparation, listing optimization, traffic promotion, improving conversion rates, and stabilizing rankings. Only by making full use of this period can we lay a solid foundation for the long-term sales of products.