The components of brands and trademarks are different. Generally speaking, the components of brands are richer than those of trademarks. The components of trademarks are just static things, such as patterns and words or a combination of the two. The components of brands are composed of two major parts: static and dynamic. The static part includes name, pattern, color, word, personality, culture and symbols, etc.; the dynamic part includes brand communication, promotion, maintenance, management, sales, public relations activities, etc.

2. The scope of use of brands and trademarks is different. Trademarks have national boundaries, but brands have no national boundaries. Every country in the world has its own trademark laws. A trademark registered in a country is only protected by law within the country. If it exceeds the national border, it loses the right to protection by that country, which means that the trademark is no longer exclusive.

3. The effectiveness of a brand depends on the market, while the effectiveness of a trademark depends on the law. Countries around the world have a certain number of years for the use of trademarks. For example, some countries stipulate that the use period of a trademark is 20 years, while my country's Trademark Law stipulates that it is 10 years. If the period is reached, it can be renewed. However, brands are different. Even if the law allows you, the market may not accept you. The length of the brand's vitality depends on the market and the ability of the operator.

4. Trademarks need to be registered and approved. Brands only require users to decide whether to register a trademark. They must go through legal procedures to obtain it. It is inappropriate to call it a trademark before the registration is successful. Whether a mark, a name or a combination of the two can become a trademark does not depend on the enterprise, but on the legal authority-the Trademark Office Review Agency. Brands are different. A company can use a brand by just giving it a name or asking someone to design a pattern, and it does not need anyone to approve whether to use it or how to use it. Of course, once you choose a brand, try to register it. This is to wait until the brand becomes bigger to prevent others from registering it as a trademark, because it is not a trademark and is not protected by law.

5. The two have different extension forms. When a brand develops to a certain extent, it can extend from one category to another. For example, Wahaha can extend from a nutrient solution to fruit milk, and then to pure water. The extension of the brand does not change the brand, because the brand name, logo and pattern have not changed. However, according to the provisions of my country's Trademark Law, when a brand is extended to a new category, it must be re-registered as a new trademark. Therefore, trademark extension must be applied for registration and indicate what product it is used for.