Yes.

Extended information

Relying on the Internet, enterprises upgrade and transform the production, circulation and sales process of commodities by using advanced technologies such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and deeply integrating online services, offline experiences and modern logistics into a new retail model.

In the future, e-commerce platforms will disappear. Only when online and offline are combined with logistics can new retail be created. Online refers to cloud platforms, and offline refers to sales stores or manufacturers. New logistics eliminates inventory and reduces the amount of stock.

The disappearance of new retail e-commerce platforms means that the existing e-commerce platforms are scattered, and everyone has their own e-commerce platform, and no longer enters Tmall, JD.com, and Amazon large e-commerce platforms.

The core meaning of "new retail" is to promote the integration of online and offline. The key is to make the online Internet power and offline physical store terminals form a real synergy, so as to complete the optimization and upgrading of e-commerce platforms and physical retail stores in the commercial dimension. At the same time, it promotes the comprehensive transformation from the era of price consumption to the era of value consumption.

In addition, some scholars have also proposed that new retail is "digitalization of retail". Online user information can be presented in the form of data, while traditional offline user data is difficult to digitize. With the help of artificial intelligence deep learning, video user behavior analysis technology can digitally transform offline stores such as capturing user entry paths and analyzing interactive behaviors in front of shelves, form user tags, and optimize user portraits in combination with online data. At the same time, auxiliary management such as abnormal behavior alerts can be performed.

New retail can be summarized as "online + offline + logistics, and its core is the comprehensive connection of membership, payment, inventory, service and other aspects of data centered on consumers."