The reasons are as follows

First, JD and Amazon have very different business models and market positioning.

Amazon is a comprehensive enterprise mainly engaged in e-commerce, and is also involved in cloud computing, digital media and other fields, while JD is more focused on the e-commerce field.

Therefore, the two companies' competition methods and strategies are also different.

Secondly, although JD's market share in China has gradually increased, Amazon's market share is still far ahead globally.

At the same time, Amazon also has great advantages in technological innovation, logistics and distribution.

Finally, JD has also achieved some results in its development in recent years, such as investment and optimization in logistics, supply chain, etc., as well as expansion in overseas markets.

However, to reach the height of Amazon, it is necessary to continue to invest and innovate in many aspects.