Zhengzhou has certain advantages and potentials in doing cross-border e-commerce, as follows:

1. Policy support: Zhengzhou is a national-level cross-border e-commerce comprehensive pilot zone, and has received strong support from national policies, including tax incentives and regulatory policies.

2. Location advantage: Zhengzhou is located in the Central Plains region, with a relatively superior geographical location, which can radiate across the country. At the same time, Zhengzhou has convenient transportation, with multiple modes of transportation such as aviation, railways, and roads, which is conducive to the rapid delivery of cross-border goods.

3. Market demand: With the increasing demand for overseas goods from consumers, the cross-border e-commerce market has great potential. As the capital city of Henan Province, Zhengzhou has a huge population base and consumer market, which is conducive to the development of cross-border e-commerce.

4. Industrial chain supporting: Zhengzhou's cross-border e-commerce industry chain is relatively complete, including warehousing, logistics, payment, customs clearance and other links, which is conducive to enterprises to reduce operating costs and improve efficiency.

5. Innovative model: Zhengzhou's innovative cross-border e-commerce model, such as cross-border O2O self-pickup and the construction of a cross-border e-commerce comprehensive pilot zone, will help improve the convenience and satisfaction of cross-border e-commerce.

However, it should be noted that the cross-border e-commerce market is highly competitive, and companies need to have certain strengths and advantages to stand out in the market. Therefore, before entering the Zhengzhou cross-border e-commerce market, it is necessary to fully understand the market situation, find the right market positioning, and give full play to their own advantages to increase the possibility of success.