亚马逊目前主要占领了北美及欧洲市场,现在已经完全进入澳大利亚市场,全面招商,并且正在努力地进入印度市场,同时在新加坡也采取了一些行动。
先来看看亚马逊、阿里巴巴、腾讯、的市值:
腾讯: 4600.56亿美元阿里:4672.83亿美元:872.63亿美元亚马逊:7628.13亿美元亚马逊的经营国家:美国、加拿大、英国、法国、德国、意大利、西班牙、巴西、日本、中国、印度、墨西哥、澳大利亚、荷兰。业务板块:电商+零售、会员体系、航空公司、云服务刚开始,亚马逊是一个卖书的网站,现在几乎什么都卖,能想到的基本都能在亚马逊上买得到,而且物流送货、退货等各个环节的服务像是你在海底捞吃火锅一样。2017年,亚马逊投资137亿美元收购食品零售商全食超市( Whole Foods Market),直接导致全美其他六家主要食品零售市值一天内蒸发了 120 亿。亚马逊这么一搞,直接导致这些公司开始大量关店、裁员!美国的实体零售市场是一个非常成熟的市场,一直被沃尔玛、梅西等大型连锁百货垄断。在亚马逊的铁蹄之下依然瑟瑟发抖!而且,亚马逊,最近开始在全美范围内大搞无人零售店:Amazon Go,进店拿东西直接走人!无需扫码!无需结账! 主要基于亚马逊的Amzon Go 的全息摄像头,从你进店的那一刻,就识别出了你的身份,然后会记录你在店内所拿走的商品,然后通过云服务实现价格核实、网上直接扣款!亚马逊在其开发的国家当中,(除了中国,中国的电商太完善,没给亚马逊什么发展空间)由于亚马逊完善的服务体系和雄厚的资金支持,亚马逊几乎可以说是统治着这些国家的电商和线下零售!会员服务:会员服务与电商紧密结合;.2005年开始进行亚马逊会员体系建设,开始会员服务只提供无限次免费两日达服务,后来亚马逊开始大笔购入电影公司、音乐公司、出版社等版权,会员开始可以免费观看各种电影、电视、购买超低价游戏、音乐、kindle电子书等。从此美国人民的会员基本上就没断过!航空公司:蓝色起源蓝色起源(Blue Origin)是一家位于美国华盛顿州的私人太空公司,由亚马逊公司创始人杰夫·贝佐斯于2000年创办。蓝色起源的使命是提高太空旅行的安全性并降低其成本。美国当地时间2018年4月29日,蓝色起源(Blue Origin)太空公司于美国得克萨斯州再次成功发射并回收了“新谢泼德(New Shepard)”亚轨道飞行器。蓝色起源最快在今年底实现真正将人类送上太空进行游览的计划。通过蓝色起源的太空旅行计划,太空游客可以体验到4分钟左右的失重体验,41分钟的太空飞行,并且可以在太空俯瞰整个地球。目前的服务价格大概为每人每次20万美元左右,约合人民120万元!蓝色起源表示:随着火箭可回收利用技术的不断进步,人类进行太空旅游的成本会大大降低,在不远的未来太空旅游不再仅仅是富豪们的游戏!云服务(AWS):面向所有开发者提供的服务器租赁服务,现在是个什么社会?互联网社会,想在互联网行业当中插一脚,不得搞个服务器嘛!自己建服务器肯定不划算,那就只能租服务器了。那么,美国最好的服务器就是亚马逊提供的云计算服务了!目前,整个美国的一小半网站都是采用的亚马逊服务器!有网友这么说“与手持大量现金(2000亿美元…)而不知道怎么投资的苹果完全相反,亚马逊的策略是尽可能的投资与扩张,基本不留任何盈余与现金;亚马逊的终极目标应该是以Prime Membership为核心,扩展到生活与消费甚至科技领域的方方面面...”
Amazon currently occupies the North American and European markets. It has now completely entered the Australian market, recruited merchants in an all-round way, and is working hard to enter the Indian market. At the same time, it has also taken some actions in Singapore.
First, let's take a look at the market value of Amazon, Alibaba, and Tencent:
Tencent: 460.056 billion US dollars Alibaba: 467.283 billion US dollars: 87.263 billion US dollars Amazon: 762.813 billion US dollars Amazon's operating countries: the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, Brazil, Japan, China, India, Mexico, Australia, and the Netherlands. Business sectors: e-commerce + retail, membership system, airlines, cloud services At the beginning, Amazon was a website that sold books, but now it sells almost everything. Basically, you can buy everything you can think of on Amazon, and the logistics delivery, return and other services are like eating hot pot at Haidilao.In 2017, Amazon invested $13.7 billion to acquire Whole Foods Market, a food retailer, which directly caused the market value of the other six major food retailers in the United States to evaporate by $12 billion in one day. Amazon's move directly led to these companies starting to close stores and lay off employees in large numbers! The physical retail market in the United States is a very mature market, which has been monopolized by large chain department stores such as Walmart and Macy's. They are still trembling under the iron hoof of Amazon! Moreover, Amazon has recently started to develop unmanned retail stores across the United States: Amazon Go, where you can go directly into the store to take things and leave! No need to scan the code! No need to check out! Mainly based on Amazon's Amzon Go's holographic camera, from the moment you enter the store, it recognizes your identity, and then records the goods you take in the store, and then verifies the price and deducts the money online directly through cloud services! In the countries where Amazon has developed (except China, where China's e-commerce is too perfect and does not give Amazon much room for development), due to Amazon's perfect service system and strong financial support, Amazon can almost be said to dominate the e-commerce and offline retail in these countries! Membership service: Membership service is closely integrated with e-commerce;. In 2005, Amazon began to build its membership system. At the beginning, the membership service only provided unlimited free two-day delivery service. Later, Amazon began to purchase copyrights of film companies, music companies, publishers, etc., and members began to watch various movies and TV shows for free, and buy super low-priced games, music, kindle e-books, etc. Since then, the American people have basically never been out of membership! Airlines: Blue Origin Blue Origin is a private space company located in Washington State, USA. It was founded by Amazon founder Jeff Bezos in 2000. Blue Origin's mission is to improve the safety of space travel and reduce its cost. On April 29, 2018, local time in the United States, Blue Origin Space Company successfully launched and recovered the "New Shepard" suborbital spacecraft again in Texas, USA. Blue Origin will realize its plan to send humans to space for sightseeing as early as the end of this year. Through Blue Origin's space travel plan, space tourists can experience about 4 minutes of weightlessness, 41 minutes of space flight, and can overlook the entire earth from space. The current service price is about 200,000 US dollars per person per time, which is about 1.2 million yuan! Blue Origin said: With the continuous advancement of rocket recycling technology, the cost of human space tourism will be greatly reduced. In the near future, space tourism will no longer be just a game for the rich! Cloud Service (AWS): Server rental service for all developers, what kind of society is it now? Internet society, if you want to get involved in the Internet industry, you have to get a server! It is definitely not cost-effective to build a server yourself, so you can only rent a server. Then, the best server in the United States is the cloud computing service provided by Amazon! At present, a small half of the websites in the United States use Amazon servers! Some netizens said, "Compared to Apple, which has a lot of cash (200 billion US dollars...) but doesn't know how to invest, Amazon's strategy is to invest and expand as much as possible, leaving basically no surplus and cash; Amazon's ultimate goal should be to expand to all aspects of life, consumption and even technology with Prime Membership as the core..."