The first point is that when using Echo products, dot or other products, we interact with Alexa, so we have to wake up Alexa, just like "hello, siri", we also have to shout "Alexa" first, and then tell her what you want, and she will help you do it, play music, call Uber, etc.

There is also a joke in the United States: I have 2 children, one named Alexa and the other named Amazon. Will this present any problems? It says: I have a child named Alexa, what should I do, every time I call Alexa at home, Echo may think I am calling it. The best answer is: then rename your child's name plus "thing 1" and "thing 2".

Many people are concerned about the application scenarios of Alexa/Echo. For example, in addition to typical application scenarios such as living room and home, what other application scenarios are there? We think that this issue cannot be cut in this way, but should be understood from two levels:

First, Amazon will not interfere with you.

For example, if a child likes "space/universe" very much, then the application scenario of his home will actually become "education". Why? Because the child will often ask Echo questions about space and planets. So strictly speaking: Alexa/Echo is open to all application scenarios, similar to the App Store, which is equivalent to throwing away the task of "exploring unknown application scenarios" and leaving it to the developer and the user to explore together.

Second, there is an area that Amazon itself will focus on, that is, "shopping".

This involves the ultimate goal of Alexa/Echo, which is to allow users to buy anything on Amazon by voice. David Limp, head of Amazon devices, revealed that he said in an interview with the US media in March last year: Amazon ultimately hopes that Echo can become a comprehensive "shopping machine", but there is still a long way to go.

The information that needs to be supplemented is: when Amazon first released Echo at the end of 2014, it already had a function layer related to shopping goals, that is, allowing users to ask Alexa to add things to the shopping list; in early 2015, it began to allow users to "re-purchase" previously purchased items through voice; soon, Alexa added some capabilities that allow users to order items that have not been ordered before, but users and Amazon need to calmly decide on related brands and variant purchases (this function has been successfully ordered by American Echo users). Here is a data: after buying Echo, people with Echo devices have increased their consumption on Amazon by nearly 10%.

The above answers refer to the cross-border live broadcast of Silicon Release "The logical chain and 10 unknown issues behind the success of Amazon Alexa and Echo".