Hi! Hello everyone, today I will share with you: the latest cross-border e-commerce Shopee operation tutorial, how to operate a Shopee store to increase sales.

When operating a Shopee store, in order to obtain traffic, various methods such as launching new products and optimization are generally adopted. These methods are relatively common, and keyword advertising is a faster way to see results. However, because keyword advertising is a bit complicated, it is easy to lose money if it is not done well. Newbies generally do not use it well. How should keyword tools be used?

What is keyword advertising? Merchants set keywords. When customers search for the keywords set by merchants in Shopee, the products will be displayed, which can stand out in the fiercely competitive business world. Shopee's keyword advertising is a CPC model. There is no charge if there is no click. When a buyer clicks on a product put on the store, he needs to pay the advertising fee. Regardless of whether the transaction is completed or not, it is charged. Therefore, when doing keyword advertising, you should pay attention to setting the best keywords. You cannot have a high number of clicks but few conversions. Although it increases the store's traffic, it may also cause losses due to high clicks and low conversions.

So how should keyword advertising be operated? Step 1: Product selection

The first step in running a store is product selection, and the first step in setting keywords is also product selection. In order to improve the conversion rate of the store, the store can adopt a wide-net approach and use keyword advertising for all products that sell well in the store. If you don't have too much time and energy to do too much, you can divide the products into batches to do keyword advertising. You can also find out which products have good effects through comparison, which can be used as the focus of product cultivation in the future.

Step 2: Word selection

Then set keywords for the products you choose. Each product can be set with 3-5 words. When setting keywords, it is best to set the words that customers are most likely to search for, the language habits of the target market, and the titles.

Step 3: Settings

After selecting products and keywords, it is time to place the most important bid. Many merchants are very entangled when bidding. If they bid too little, they are afraid that they will not be displayed, and if they bid too much, they are afraid of losing money. In fact, it is very simple. In the early stage of bidding, set the bid to the lowest price of the platform and broad match, and then observe regularly and adjust the settings. On the basis of protecting the return on investment, slowly increase the price.

There is also a matching problem. There are two ways to match: precise matching and broad matching. In the case of precise matching, it will be displayed only when the customer's search terms and the set terms are exactly the same. Broad matching means that as long as the search terms contain the keywords set by the store, it will be displayed. How should it be set? In the early stage, set broad matching first. If the return on investment is lower than the gross profit margin, replace broad matching with precise matching and use more precise keywords. If some products have no conversions, you can pause the advertising of the product and select new suitable products to advertise. This can not only improve efficiency but also save costs.