Three benefits:

1. Maximize buyer reviews. Amazon will merge similar products into a single main product interface. If you have 5 products on your listing, Amazon will integrate the main interface of this product together. For all consumers, when consumers search for products, because your page has a lot of information, your information will be prioritized over the information on the front. Variants can maximize all your reviews. If you have 3 colors, no matter who buys one of the 3 colors, it will be displayed on one page.

2. Consumers have more choices, so the purchase probability increases, and the conversion rate increases. Attracting consumers means guiding traffic. If you can't attract consumers, where does the traffic come from? The so-called drainage is to attract consumers.

3. Amazon will make listings with variants rank better. If you have a product without variants, and other sellers have variants, who will Amazon push to the front at this time? Because my product attributes are relatively more than yours, Amazon will rank my listing in front of yours. This is based on whether your listing has more choices. Not only will it give you an advantage in ranking, it will also increase your click-through rate.